What you'll learn
- How can we use AI to build closer relationships with our customers?
- How can AI help us measure our customer relationships more effectively and act to improve them?
- How can AI help us in product and service design?
- How can we use it to improve our marketing and advertising?
- How can AI help us become more intelligent in our use of information and data?
- How can AI help us make more informed decisions more quickly?
- How can it support small businesses in becoming more sustainable and cost-effective?
- How can it take some of the repetitiveness and drudgery out of work?
- What are the problems, challenges, risks, and dilemmas AI brings with it?
Course description
Many owners and leaders in small businesses think Artificial Intelligence (AI) is around the corner.
But AI is already here, and many companies are already using it – tangible tools that help your business become more effective. This practical and interactive course, full of real examples and stories, will explore what AI is and how some of its tools are ready for use now in our businesses, even small businesses. From chatbots to sentiment analysis, from augmented reality to metaverses, you will hear real stories about how companies are taking the first steps in artificial intelligence to enhance and innovate their product and service offerings.
This course will be highly relevant if you are an entrepreneur, a founder, owner or leader in a small business with little or no knowledge of artificial intelligence.
